MSA Marketing is a full-service public relations agency with an impressive track record of delivering big results for clients. Our extensive arsenal of media contacts and intense level of outreach result in consistent coverage for clients. Here’s a look at one success story:

Through public relations programming, we significantly raised the profile of a major NYC health insurer by focusing on C-suite elevation, event marketing, placement of community-based content as well as product publicity augmenting media buys. 

When MSA was retained to work on PR, the health insurer did not have a long term strategic public relations plan. In our first year, 50.8 million impressions were garnered from print, digital, social and broadcast placements. These placements represent $2.3M in media value based on a $200K investment.

Calculating the value of media coverage is one of the tools companies use to gauge their return on investment from public relations activities. Unlike advertising, which is purchased, media value is print, electronic and non-traditional news coverage resulting from editorial content generated via press releases, interviews, photos, video and special events.

Our health plan client outperformed their top competitors in earned media in the first half of 2022 which is significant since these competitors dramatically outspend them in terms of general marketing budget.