Helping Samsung launch the Next Big Thing

Samsung

When technology giant Samsung wanted to add a show-stopping element to their New York City event and product launch, MSA delivered in a big way. The agency plotted and planned a takeover of some of the biggest and most dramatic digital billboards in Times Square, all set to announce the launch simultaneously. The result was a very, very big thing.

What We Did

Product launch

Event marketing

High profile media event

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