Repositioning a major New York City Health Plan


With the advent of Obamacare, the health insurance industry turned even more intensely competitive, leveling the playing field and unleashing a crush of health plans vying for consumer attention. In the largest market in the nation, MSA successfully repositioned MetroPlus Health Plan who emerged on top with more people enrolling online than any other plan in New York City.

What We Did

Corporate positioning


Competitive analysis

Collateral development

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