Beverage alcohol products come and go with the wind. One day it's honeydew vodka and the next it's pomegranate rum. MSA was asked to market a strawberry liqueur with real miniature strawberries that float. Without a huge ad budget, our strategy was to go after the party crowd in places like South Beach, LA, Fire Island and yes...Brooklyn. Our mix of event marketing, social media, video promotion and gay marketing soon made it past the red velvet rope and Fragoli Italian Strawberry Liqueur was named Hot Brand to Watch by a leading trade magazine.